In the first part of the Electronic Business, we discussed a short history of business and the classic parts within new business sectors, as well as the obstacles to electronic trading was explained. In this section we discuss Marketing within its old and new system or (Marketing in general and network marketing).
What is marketing?
Marketing definition is not easy, but if we simplify it;
Marketing is a way or an activity that is taken by the owners of products to increase sales of their products and to introduce their products to the market and their users. This process starts before creating the product and send the product to the market until the delivering the product to buyers or users.
This process is not so easy, but it has several stages and methods, each of them require a special time and form of arrangement, which this study explain here;
First; product or goods
This part includes all goods or services that an employee or project owners has and wants to offer to a place, or want to sell.
Another significant point in the marketing process for a specific product, or service is the price. The owners must always monitor the price within the high quality of the product. What is crucial for the market and users is price until they know well the product.
Another important point in the marketing process is advertising to any work or idea that companies offer their product, or a planned activity that is prepared with a set of scientific and artist principles in order to attract people’s attention.
Due to advertising for the products can attract users and motivate them to buy the product.
Fourth; marketing team
After the presence of products, prices and advertising, in order to be more familiar with the product and to continue on selling, we need a marketing team whom are fully careful about the business and prepare the product in front of users or customers and stores. Then after the team are fully trained and have the experience of all the ways of marketing and then they can go to bazar.
Network Marketing is a global marketing system used by companies and traders, which is fully electronic. Today this field has been expanded and it has significant and effective role in the business world in both positive and negative ways.
Recently, Digital Marketing has a crucial role in marketing due to it using. This type of marketing can be done in diverse ways; one of them is E-mail marketing. Another side of marketing is through social media which is new in Iraq and Kurdistan but it is widely working on.
How we can run our business with network marketing?
Network marketing is the latest business that has grown surprisingly and has achieved great prosperous. In classical business, if five people work in it, one person will play the role of these five people in the Network Marketing, and at that time the price of the goods will be cheaper, the person’s profits will increase, the customer will make more profit and sales are increasing as well.